A member of the Marketing team, Bill develops public relations strategy and drives execution of media relations, executive visibility, and reputation management in support of Blue Meridian’s mission to transform the lives of young people and families living in poverty.
Prior to joining Blue Meridian, Bill was the Senior Director of Communications for the Fair Labor Association. In this role, he helped the international nonprofit reimagine its brand strategy, introducing a new logo and website, relaunch and grow its social media channels, and secure media coverage of its programs and members. Before that, Bill spent nearly two decades leading public relations and advocacy initiatives in public health and tobacco control. At Truth Initiative, he helped launch the lifesaving and award-winning “truth” teen tobacco prevention campaign and two national educational campaigns to help smokers quit.
Bill is a first-generation college graduate of Seton Hall University in South Orange, NJ.